Tamara is an entrepreneur and technology strategist. In 2002, she co-founded the boutique hotel travel specialists Mr & Mrs Smith and has since been responsible for evolving the company’s digital infrastructure. As CTO, she has overseen the development of in-house booking engines and proprietary availability-management systems, alongside the iOS app. Today, Smith operates from offices in London, New York, LA, Ibiza and Singapore, and has more than 1.5 million members worldwide. Tamara was awarded an MBE for services to the British travel industry in 2014, contributes as the Non-Executive Director for notonthehighstreet.com and acts as a mentor for a number of start-up enterprises, including Lux Fix and Inkpact.